Dane Reid - Radio Imaging
Radio imaging refers to the marketing and branding of a radio station. Every radio station is unique, in terms of the mix of songs that are played, and the feeling or vibe that the station projects to its audience. Whether it’s old school hip hop, an edgier urban sound, or today’s top billboard hits, radio imaging that’s done right will capture the mood and get the station’s listeners excited. The main component of radio imaging is the voice over, which is why successful radio imaging needs top quality voice talent to get the job done.
Radio imaging voice over that helps your station stand out from the rest
Do you need radio imaging that will differentiate your station from all the other stations on the AM and FM dials? If the answer is yes, then you need professional radio imaging voice over. The power of voice over is the ability to connect with your audience, and motivate them to keep coming back. Together with sound effects and musical elements, radio imaging voice over creates the mood you want and conveys the brand of your radio station.
Effective radio imaging voice over accomplishes several goals: (1) First, the voice over grabs your audience’s attention by being bold, energetic, and engaging. (2) Next, the voice over delivers the message of what station is playing, what program is currently on, and what the audience can expect to hear. (3) Perhaps most importantly, the tone and emotional quality of the voice over gives your audience the experience your station is known for. The voice over style should match your music, reinforcing for example the heartfelt nostalgia of the oldies, or the club feeling of urban and hip hop hits.
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You need a radio imaging voice actor who understands your station’s music mix and knows your target audience
To get the sound you’re looking for in your radio imaging, an experienced voice actor will shape their voice to fit your specific station. This requires understanding the difference between various musical genres and who they typically appeal to. To see how voice over can be tailored to different kinds of radio imaging, let’s look at a few examples, namely Urban Adult Contemporary (or Urban AC), Urban Hip Hop, and jazz and gospel music.
Urban AC radio stations are highly popular. The music is generally ballad heavy, with a mix of R&B, pop, soul, and rock influences. The audience for Urban AC stations is typically in the age range of 25-44 years old, which includes Millenials and people slightly older. To reach these listeners, Urban AC radio imaging tends to mirror the soulful vibe of the music. This means that the voice over is often mellow, deep, chill, relaxed, and sexy.
On the other hand, while Urban Hip Hop radio stations are also urban oriented, they appeal to a different demographic. Their audience is usually younger, and the music is typically more energetic. Playing a mix of hip hop and R&B, Urban Hip Hop stations need more upbeat radio imaging. That’s why their radio imaging voice over is often gritty, edgy, and high energy – just the right vibe for a genre referred to as “music to get you lit.”
Jazz and gospel radio stations have a completely different sound, which means they need entirely different radio imaging. Jazz is soulful, bluesy, and smooth, pairing perfectly with voice over that’s also smooth, sultry, and polished. Gospel radio imaging can get creative, featuring voice over that is commanding and bold. No matter what type of music you play on your station, you need radio imaging that’s a perfect fit.
Dane Reid offers the best in urban radio imaging voice over, and more…
With years of professional experience in the voice over industry, and in particular with radio imaging, Dane Reid knows how to tailor his voice to a specific radio station’s needs. Whether your station plays today’s hottest hits in pop, Urban Hip Hop, Urban AC, jazz, gospel, or any other genre, Dane can match his voice to your radio station’s brand and create the right listening experience for your audience.
Dane’s expert skills and vocal versatility make for the highest quality in radio imaging voice work. If you need an African American male voice, an urban New York accent, the friendly guy next door, a more conversational or neutral tone, or even a Caribbean accent, then look no further. Dane’s wide range of vocal styles can be adapted to fit your radio station’s branding and marketing needs.
To be successful, your radio imaging needs to take into account the types of music that you play, the demographics of your target audience, and the overall vibe of your station’s brand. That’s why you need a professional radio imaging voice actor who knows how to get the job done right.
Don’t wait any longer – contact Dane today!